When’s the last time you booked a flight without knowing how much it cost?
If you’re like most people your answer is probably, “What?! Are you crazy?!” – In the information age it’s easy to compare options and find the best flight at the lowest cost using online services. For most industries this is the norm; consumers have knowledge prior to purchase about what it includes, how much it costs, and even how it compares to other options. However, when it comes to healthcare, consumers are forced to make uninformed decisions, and the cost is often times closer to that of an all-inclusive cruise around the Caribbean rather than a single flight!