Are your web analytics telling you what you need to know?

Posted by Brad Veach on Tuesday, October 24, 2017

Metrics are important. And when it comes to providing a service, conversions are one of the most crucial metrics to understand. Analyzing your data, understanding your results and comparing them against a benchmark for success is a critical process to growth. Analytics provide you with essential information needed to understand the funnel of activity by your consumer, what’s working and what isn’t. With new tools becoming available for healthcare like digital care coordination, the need to track consumers’ web traffic is even more important. With online scheduling in place, healthcare websites can actively track conversions and see how many visits turn into booked appointments. To look at this the right way, healthcare organizations need to take a page out of the retailers’ web analytics book.

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EHR Scheduling Shortcomings - And How To Fix Them

Posted by Jay Scheinberg on Wednesday, August 30, 2017

Undoubtedly, EHRs provide a tremendous step forward for healthcare. They help improve quality, efficiency, operations, safety, and ultimately the care provided to patients. Data suggests that providers and health systems are fond of them as well. As of 2015, nearly 9 out of 10 office-based physicians had adopted an EHR (HealthIT.gov). And according to a report by SK&A, 67% of all providers reported using an EHR in March of 2017. Clearly, EHRs are delivering high value, yet, there is a rub – the cost. In fact, the vast majority of providers categorize EHR spending as one of their biggest line items and they expect it only to increase.

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Empower online scheduling with business rules

Posted by Brad Veach on Tuesday, April 18, 2017

Chances are, if you ask a provider to open their schedule for patients and other providers to access at will, they’re going to say, “No”.

“But”, you might say, “this is going to bring more patients and more revenue to you and your practice!”

Doesn’t matter. The answer is still, “No”.

While it may seem confusing or hard to understand why a provider wouldn’t want more revenue, the truth is that they have good reasons to say no. If patients and other providers have unrestricted access to a provider’s calendar, then the provider loses control.

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What your EHR can’t do

Posted by Daniel Collins on Wednesday, January 11, 2017

An electronic health records system (EHR) is typically a healthcare organization’s largest IT investment. And generally by a wide margin.

EHRs have the potential to provide substantial benefits to physicians, clinic practices, and health care organizations. But when it comes to patient access, they are more limited than you realize.

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Patient Experience 2.0

Posted by Evan Miles on Wednesday, December 28, 2016

 

How are the top health systems in the country redesigning Patient Experience (PX) today?

Jarrard, a healthcare communications firm, has a new study which surveyed more than 100 of the nation’s top health systems – including non-profit, investor-owned, children’s hospitals, academic medical centers, regional and national systems — and one theme consistently emerged: forward-thinking health systems are expanding their concept of PX well beyond the world of inpatient care.

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9 ways to fix patient access

Posted by Daniel Collins on Thursday, December 22, 2016

1. Despite the rise of on-demand services like AirBnB and Uber, there are many reasons why healthcare lags behind the tech advancements of other industries. To see how consumer demand is reversing this, and helping revolutionize the way patients access care, read Health IT Outcomes’ article on “Matching Patients With The Right Provider”.

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Patient Access - it's about time

Posted by Daniel Collins on Thursday, November 3, 2016

The New York Times recently took a look at why the U.S. still trails many wealthy nations in access to care and argued that while the Affordable Care Act has helped reduce the number of uninsured Americans, it has done little to improve timely access to care:

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What is Decision Support?

Posted by Chris Lukasiak on Wednesday, October 5, 2016

Is it possible to automate the process that guides patients to the right healthcare appointment?

The concept is often referred to by different names, such as decision support, guided search, intelligent scheduling and others.

While many providers offer a way to search for the clinically appropriate physician online, the purpose of decision support is to surface the best available appointment slot with the right physician.

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